Concept:
Belle Fleur is a fictional cosmetics line designed specifically for adolescent girls, with a focus on promoting a healthy, positive self-image. The brand encourages girls to embrace and celebrate their natural beauty while emphasizing confidence and self-acceptance. All products within the line are formulated exclusively with natural ingredients.

Execution:
The project consists of a comprehensive beauty starter kit, an accompanying handbook, website compositions, and a series of campaign posters. Both the beauty kit and handbook were hand-crafted to enhance the tactile, personal nature of the brand. All models featured in the handbook and campaign materials were photographed and edited by me, ensuring a cohesive and authentic visual identity throughout the project.