Senior Thesis: Belle Fleur

Concept: Belle Fleur is a fictional cosmetic line created for adolescent girls. It promotes a healthy, positive, self-image and encourages girls to be happy with their natural beauty.  All of the products are made using only natural ingredients. 

Execution: The project includes a beauty starter kit, handbook, website compositions, and campaign posters. The beauty kit and handbook were both handcrafted. The models used for the handbook and campaign posters were photographed specifically for the project.